| S. No |
Paper / Articles |
Page No. |
| 1. |
THE IMPACT OF MODERN ACCOUNTING ON THE ECONOMIC DEVELOPMENT IN INDIA Puja Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce &Management, B.R.A. Bihar University, Muzaffarpur
Dr. Anupam, Asst. Prof. & Supervisor Department of Commerce, Rameshwar Mahavidyalaya SikandarpurKundal, Muzaffarpur |
1-13 |
| 2. |
A STUDY ON THE CONTRIBUTION OF UTTAR BIHAR GRAMIN BANK IN THE DEVELOPMENT OF RURAL AREA OF BIHAR Priti Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce And Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Niraj Kumar Verma, Asst. Prof. & Supervisor Department of Commerce, S. N. S. College, Muzaffarpur |
13-26 |
| 3. |
A STUDY ON INDIA’S PRIMARY MARKET: THE IMPACT OF SEBI REGULATIONS Pratik Kumar, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Kamlesh Kumar, Assistant Professor, & Supervisor, Department of Commerce, Dr. J. M. College Muzaffarpur |
27-37 |
| 4. |
A STUDY ON THE CONTRIBUTIONS OF FOREIGN INVESTORS TO INDIA’S STOCK MARKET Pawan Kumar, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Deepak Kumar, Assistant Professor& Supervisor, L.N. Mishra College of Business Management, Bhagwanpur Muzaffarpur |
38-48 |
| 5. |
A STUDY ON THE IMPACT OF GOVERNMENT POLICIES ON INDUSTRIAL RELATIONS IN BIHAR’S SUGAR INDUSTRY Mitlesh Kumar, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Vibhawendra Pathak, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
49-60 |
| 6. |
A STUDY ON THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER BEHAVIOR IN INDIA Kritika Verma, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. J. P. Gupta, Associate Professor & Supervisor, K. C. T. C. College Department of Commerce, Raxaul |
61-74 |
| 7. |
THE ROLE OF MICRO, SMALL AND MEDIUM ENTERPRISES (MEMES) ON ECONOMIC DEVELOPMENT IN INDIA Kritika, Research Scholar, Faculty Of Management, University Department Of Commerce And Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Sharda Kumari, Assistant Professor & Supervisor, L.N. Mishra College Of Business Management, Muzaffarpur |
75-87 |
| 8. |
A STUDY ON THE IMPACT OF INFORMATION TECHNOLOGY ON INVENTORY MANAGEMENT IN SUPPLY CHAINS Kasturi Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Ajoy Kumar, Assistant Professor & Supervisor, Department of Commerce, Dr. J. M. College, Muzaffarpur |
88-98 |
| 9. |
IMPACT OF MICROFINANCE ON POVERTY ALLEVIATION IN RURAL AREAS OF BIHAR Himanshu Gupta, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Niraj Kumar Verma, Asst. Prof. & Supervisor, Department of Commerce S. N. S. College, Muzaffarpur |
99-109 |
| 10. |
A STUDY ON THE ROLE OF ACCOUNTING INFORMATION IN STRATEGIC FINANCIAL PLANNING Apurva Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Ajoy Kumar, Assistant Professor& Supervisor, Department of Commerce, Dr. J. M. College, Muzaffarpur |
110-121 |
| 11. |
A STUDY ON THE CHALLENGES AND OPPORTUNITIES FOR MICROFINANCE IN MUZAFFARPUR DISTRICT Aprajeeta Gautam, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Ajoy Kumar, Assistant Professor, & Supervisor, Department of Commerce, Dr. J. M. College Muzaffarpur |
122-134 |
| 12. |
A STUDY ON THE ROLE OF MERGER AND ACQUISITION IN TRANSFORMING THE PERFORMANCE OF BANKS IN INDIA Anish Raj, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. J.P. Gupta, Associate Professor & Supervisor, Department of Commerce, K. C. T. C. College, Raxaul |
135-145 |
| 13. |
A STUDY ON THE ROLE OF GREEN MARKETING IN THE DEVELOPMENT OF THE AUTOMOBILE SECTOR IN INDIA Anand Vijay Jha, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Budhi Sagar Mishra, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
146-157 |
| 14. |
A STUDY ON THE ROLE OF TECHNOLOGY IN TAX EVASION AND ITS IMPACT ON THE FUTURE OF TAX ADMINISTRATION Aman Kumar Mishra, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Kamlesh Kumar, Asst. Prof. & Supervisor, Department of Commerce, Dr. J. M. College, Muzaffarpur |
158-168 |
| 15. |
A STUDY OF THE ROLE OF FORENSIC ACCOUNTING ON FRAUD DETECTION AND PREVENTION IN INDIA Akansha, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Anupam, Assistant Professor & Supervisor, Department of Commerce, Rameshwar Mahavidyalaya, Sikandarpur-Kundal, Muzaffarpur |
169-186 |
| 16. |
A STUDY ON IMPACT OF MICROFINANCE SERVICES ON SMALL VENTURES IN RURAL NORTH BIHAR Aditya Kumar Giri, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Ajoy Kumar, Assistant Professor & Supervisor, Department of Commerce, Dr. J. M. College Muzaffarpur |
187-198 |
| 17. |
A STUDY ON THE IMPACT OF JOB SATISFACTION ON EMPLOYEE PRODUCTIVITY OF CONSTITUENT AND AFFILIATED COLLEGES UNDER B.R.A.B.U. MUZAFFARPUR Rajnish Kumar Jha, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr Manoj Kumar Singh, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
199-210 |
| 18. |
A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON E-COMMERCE LEADERS AND THEIR DECISION-MAKING PROCESSES Ratnesh Kumar Rattan, Research Scholar, faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr Manoj Kumar Yadav, Assistant Professor & Supervisor, L.N. Mishra College of Business Management Muzaffarpur |
211-221 |
| 19. |
A STUDY ON THE RELATIONSHIP BETWEEN PERFORMANCE MANAGEMENT AND EMPLOYEE MOTIVATION Soni Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Priyanka Dikshit, Assistant Professor & Supervisor, Department of Commerce, R. D. S. College, B. R. A. B. U |
222-233 |
| 20. |
A STUDY ON THE ROLE OF E-BANKING ON COSTUMERS SERVICES IN STATE BANK OF INDIA (SBI) Suraj Kumar, Research Scholar, Faculty of Commerce, Patliputra University, Patna
Dr. Fazal Ahmed, Associate Professor H.O.D, Department of Commerce, Sri Guru Govind Singh College, Patna City, Patliputra University, Patna Bihar |
234-245 |
| 21. |
A STUDY ON THE PERFORMANCE OF PUBLIC DISTRIBUTION SYSTEM (PDS) AND ITS EFFECTS ON THE ECONOMIC GROWTH OF BIHAR Sweta Kumari, Research Scholar, Faculty of Commerce, Patliputra University, Patna, Bihar
Prof. Dr. Padmini Prasad, Department of Commerce, College of Commerce, Arts, and Science, Pataliputra University,Patna Bihar |
246-257 |
| 22. |
A STUDY ON THE IMPACT OF GST ON SMALL AND MEDIUM ENTERPRISES (SMES) IN INDIA Abdul Sattar Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Prof. (Dr.) Syed Alay Mujtaba, H. O. D. Cum Director, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur |
258-269 |
| 23. |
A STUDY ON THE IMPACT OF M-COMMERCE IN INDIAN DIGITAL ECONOMY Md. Ibrar Alam, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Mahajabeen Parveen, Assistant Professor & Supervisor, Department of Commerce, Rameshwar College Sikandarpur Kundal, Muzaffarpur |
270-284 |
| 24. |
A STUDY ON THE ROLE OF ACCOUNTING INFORMATION IN EFFECTIVE CORPORATE GOVERNANCE Prashant Kumar, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. J. P. Gupta, Associate Professor & Supervisor, Department Of Commerce, K. C. T. C. College, Raxaul |
285-295 |
| 25. |
A STUDY ON THE BEHAVIOUR OF RETAIL INVESTORS IN THE INDIAN STOCK MARKET Kamran Ahmad Haidri, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Shankar Kumar Singh Jha, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
296-306 |
| 26. |
A STUDY ON THE IMPACT OF GST ON ECONOMIC DEVELOPMENT OF INDIA Rajnish Kumar, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Deepak Kumar, Assistant Professor & Supervisor, L.N. Mishra College Of Business Management, Muzaffarpur |
307-321 |
| 27. |
A STUDY ON THE IMPACT OF SELF-HELP GROUPS ON ECONOMIC DEVELOPMENT OF NORTH BIHAR Abhishek Kumar, Research Scholar, Faculty of Commerce, University Department of Commerce and Management B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Niraj Kumar Verma, Assistant Professor & Supervisor, Department of Commerce, S. N. S. College Muzaffarpur |
322-333 |
| 28. |
A STUDY ON ROLE OF TECHNOLOGY IN OPTIMIZING THE EFFICIENCY AND PERFORMANCE OF INDIAN BANKS (A STUDY WITH REFERENCE TO SBI) Mantosh Bhitha, Research Scholar, Faculty of Commerce, Patliputra University, Patna, Bihar
Dr. Jagdish Prasad, Associate Professor, H. O. D Department of Commerce, College of Commerce, Arts and Science Patna, Patliputra University, Patna Bihar |
334-345 |
| 29. |
AN ANALYSIS OF SEBI’S CONTRIBUTION TO INVESTOR PROTECTION AND BUILDING INVESTOR TRUST IN INDIA’S SECURITIES MARKET Nadia Nudrat, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Mahajabeen Parveen, Assistant Professor & Supervisor, Department of Commerce, Rameshwar College Sikandarpur, Kundal |
346-356 |
| 30. |
A STUDY ON RELATIONSHIP BETWEEN WORK-LIFE BALANCE AND JOB SATISFACTION AT THE STATE BANK OF INDIA (SBI) IN VAISHALI REGION Neha Singh, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Shyam Anand Jha, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
357-367 |
| 31. |
AN ANALYSIS OF THE IMPACT OF SEBI REGULATIONS ON INDIAN STOCK MARKET PERFORMANCE Nippu Kumar, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Sarika Chaurasiya, Assistant Professor & Supervisor, R. D. S. College Muzaffarpur |
368-378 |
| 32. |
A STUDY ON THE RELATIONSHIP BETWEEN SOCIAL MEDIA AND BRAND MANAGEMENT Raja Kumar, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Amar Nath, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
379-391 |
| 33. |
A STUDY ON THE IMPACT OF CRM STRATEGIES ON CUSTOMER RETENTION AT HDFC BANK IN TIRHUT DIVISION Samina Paravin, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Mahajabeen Parveen, Assistant Professor & Supervisor, Department of Commerce, Rameshwar College Sikandarpur, Muzaffarpur |
392-402 |
| 34. |
A STUDY ON THE IMPACT OF SOCIAL MEDIA PLATFORMS ON BRAND AWARENESS Satyajeet Priyadarshi, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Bipin Kumar, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
403-413 |
| 35. |
A STUDY ON IMPACT OF BANKING SERVICES ON FINANCIAL INCLUSION FOR RURAL COMMUNITIES IN BIHAR Satyam Kumar, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. J. P. Gupta, Associate Professor, K. C. T. C. College Department of Commerce, Raxaul |
414-424 |
| 36. |
A STUDY ON THE ROLE OF CUSTOMIZATION TOOLS IN ENHANCING BRAND IMAGE AND CUSTOMER RETENTION RATES FOR ONLINE RETAILERS Saurabh Shubham Raz, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Niraj Kumar Verma, Assistant Professor & Supervisor, Department of Commerce, S. N. S. College, Muzaffarpur |
425-436 |
| 37. |
A STUDY ON THE IMPACT OF MUTUAL FUNDS ON INDIAN FINANCIAL MARKETS Shatrughna Kumar, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Prof. (Dr.) Syed Alay Mujtaba, H. O. D. Cum Director, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur |
437-447 |
| 38. |
A STUDY ON THE ROLE OF GOVERNMENT REGULATIONS IN REDUCING MISLEADING COSMETIC PRODUCT ADVERTISEMENTS Shiksha Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Prof. (Dr.) Syed Alay Mujtaba, H.O.D. Cum Director, University Department of Commerce and Management, B. R. A. Bihar University, Muzaffarpur |
448-459 |
| 39. |
A STUDY OF THE EFFECT OF TECHNOLOGY ON SUPPLY CHAIN MANAGEMENT IN CONSUMER GOODS MANUFACTURING IN INDIA Shubhangi Shree, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Sharda Kumari, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
460-470 |
| 40. |
A STUDY ON THE ROLE OF SUPPLY CHAIN MANAGEMENT IN THE CEMENT INDUSTRY IN BIHAR Sunil Kumar Saurabh, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Manoj Kumar Yadav, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
471-483 |
| 41. |
A STUDY ON THE ROLE OF SELF-HELP GROUP IN ECONOMIC DEVELOPMENT OF RURAL AREAS IN BIHAR Surbhi Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. Kamlesh Kumar, Assistant Professor & Supervisor, Department of Commerce, Dr. J. M. College Muzaffarpur |
484-495 |
| 42. |
A STUDY ON THE IMPACT OF PERFORMANCE APPRAISAL SYSTEMS ON TALENT RETENTION IN STATE BANK OF INDIA Sweta, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. B. S. Mishra, Assistant Professor & Supervisor, L.N. Mishra College of Business Management, Muzaffarpur |
496-507 |
| 43. |
A STUDY ON THE CHALLENGES FACED BY BANKS IN INDIA IN TERMS OF PROFITABILITY AND RISK MANAGEMENT Virendra Parshuram Jha, Faculty of Commerce, University Department of Commerce and Management, B. R. A. Bihar University, Muzaffarpur
Prof. (Dr.) Kamlesh Kumar, Assistant Professor, Department of Commerce, Dr. J.M. College, Muzaffarpur |
508-519 |
| 44. |
A STUDY ON THE POSITIVE IMPACTS OF NABARD ON AGRICULTURAL DEVELOPMENT IN BIHAR Monika Kumari, Research Scholar, Faculty of Commerce, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur
Dr. J. P. Gupta, Associate Professor & Supervisor, Department of Commerce, K. C. T. C. College Raxaul |
520-531 |
| 45. |
A STUDY ON THE ROLE OF TRUST AND SECURITY CONCERNS IN INFLUENCING SMEs OWNERS’ DECISION TO ADOPT QR CODE PAYMENT SYSTEM IN BIHAR Shashank Shekhar, Research Scholar, Faculty of Management, University Department of Commerce and Management, B. R. Ambedkar Bihar University, Muzaffarpur |
532-544 |
| 46. |
EXAMINING THE ROLE OF TECHNOLOGY AND DIGITALIZATION IN PROMOTING MSMEs UNDER GOVERNMENT INITIATIVES IN BIHAR Md. Wakil Ahmed, Research Scholar, Faculty of Commerce, University Department of Commerce & Management, B.R.A. Bihar University, Muzaffarpur |
545-558 |
| 47. |
ROLE OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) ON EMPLOYMENT GENERATION IN PATNA DISTRICT, BIHAR Priyam Bharti, Research Scholar, Faculty of Commerce, Patliputra University, Patna Bihar
Dr. Fazal Ahmad, (P.G) Department of Commerce, Sri Guru Gobind Singh College, Patna City |
559-572 |
| 48. |
A STUDY OF DIGITAL MARKETING’S EFFECTIVENESS IN THE CURRENT MARKET Subodh Kumar Shrivastva, HoD, Department of Commerce, Baba Bhootnath Mahavidyalaya, Bagaha, West Champaran, Bihar |
573-582 |
| 49. |
THE IMPACT OF GOVERNMENT POLICIES ON AGRICULTURE MARKETING IN BIHAR Dr Karmatma Pandey, Assistant Professor& Principal, P.U.P College Motihari, B.R.A. Bihar University Muzaffarpur |
583-595 |
| 50. |
THE IMPACT OF PERFORMANCE EVOLUTION ON EMPLOYEE MOTIVATION AND JOB SATISFACTION AT UBGB IN BIHAR Dr. Jai Prakash Shrivastava, Assistant Professor, Department of Commerce, P.U.P College Motahari, B.R.A. Bihar University Muzaffarpur |
596-607 |
| 51. |
A STUDY OF THE IMPACT OF SOCIAL MEDIA IN BUILDING AND MAINTAINING A BRAND Subodh Kumar Shrivastva, HoD, Department of Commerce, Baba Bhootnath Mahavidyalaya, Bagaha, West Champaran, Bihar |
608-617 |